Companies like Dove are trying make money while targeting the ones who have low self of esteem. Also they remind people for example, women how beautiful they are. The thesis is, Along with it's thigh-firming creams, self-tanners, and hair conditions, Dove is peddling the crowd-pleasing notions that beauty is the same as declaring every women beautiful, and that self-esteem means ignoring imperfections. "Campaign for real Beauty," declares a press release is as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty." What do you think by using cosmetics lowers or heightens self-esteem.